Nykaa's founder: First self made female billionaire!
Story of this beauty online store:
Nykaa is India’s largest
omnichannel beauty destination for beauty and personal care.
It consists of premium brands,
domestic brands, international brands, self-made cosmetics, luxury and prestige
brands, niche and cult brands with Authenticity Certification.
Founder
of Nykaa – Falguni Nayar (58) was an investment banker earlier. In 2012 she
founded Nykaa, when she was 49 years old.
Picture Credits: Google Images
It is a growing online site for
beauty buffs.
Website: www.nykaa.com
Application: https://play.google.com/store/apps/details?id=com.fsn.nykaa&hl=en_IN&gl=US
Why name Nykaa?
Nykaa is derived from the Sanskrit
word "Nayaka". This means actress or one in the spotlight.
It is all about celebrating the
star in each woman and being her confidante and companion as she embellishes
with her journey to mark her unique identity and personal style.
Tag Line-
Your Beauty is Our Passion.
Parent Company of Nykaa:
FSN E-Commerce Ventures Pvt Ltd.
Acquires Rs.482.78 cr. Of capital in Nykaa.
Subsidiary Companies of Nykaa: (Acquisitions)
FSN Brand Marketing Pvt ltd.
Nykaa-KK Beauty Pvt ltd.
Nykaa e-Retail Private ltd.
FSN International Private limited.
Nykaa acquired the women's styling
platform "20Dresses.com" on March 22nd, 2019.
It also acquired the Indian Fashion
Jeweller brand "Pipa Bella" on April 12th, 2021.
Nykaa acquired a majority stake
(more than 51%) of homegrown skincare brand Dot & Key Wellness Pvt Ltd. On
September 28th 2021 i.e., Rs.6,92,143 shares for Rs.96.9 cr. in
total.
Fundings:
Nykaa has funding from various
investors and raised it to about 40M USD in many rounds, hence generating a Revenue
of approx. $39M in the first 5 years.
It has a loan of Rs.3167.48 cr.
From its parent company i.e., FSN E-Commerce Ventures Pvt Ltd.
The loan from the bank of Rs.66.36
cr.
From 2017 to 2020, its revenue has raised to nearly 700%.
Strategies that Nykaa followed to achieve this are:
- Inventory-based business model
- Content-based marketing strategy
- It sourced all its products
directly from the original label/brand.
- Nykaa attempted to enter the
apparel segment in the market with the launch of lingerie.
- It operated at a way too lower cost and commands a good premium
price.
IPO
Open
Date - Oct 28, 2021
Close
Date - Nov 1, 2021
Face
value - ₹1 per equity share
Price
- ₹1085 - ₹1125 per equity share
Issue
Size - aggregating up to ₹5,351.92 Cr
Fresh
Issue - aggregating up to ₹630.00 Cr
Offer
for Sale - 41,972,660 Eq. Shares aggregating up to ₹4,721.92 Cr
Allotment
Date - Nov 8, 2021
Bids
Received - 2,16,59,47,080 shares against 2,64,85,479 shares
Initiation
of Refunds - Nov 9, 2021
The
credit of refunds to Demat Account - Nov 10, 2021
Listing
Date - Nov 11, 2021
Current
High –
₹2431.15 per equity share
Nayar
Billionaire?
Picture Credits: Google Images
Nykaa is a purely private family
business. Till 2020, 95% of its holdings were with the Nayar family only.
Nayar’s family still owns a 56.56% stake
after the company's listing.
Within 5 minutes after listing
Nykaa hit $14 billion (more than 1 trillion INR) overall market capitalization
and easily entered into the club of India's top 100 most valuable companies.
Within one and half an hour, Its
market capital matched industry giants such as Godrej, IndiGo, and Britannia.
Motivating and encouraging story . Plus nice research done.
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